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Unreached people group Frontier

Gujarati

World population2.9M
LanguageGujarati
ReligionHinduism
Unreached
0,28%
Evangelicals
South Asian PeoplesSouth Asia Hindu, Other

Where the gospel has not yet reached this people

2.9M people from this group live in countries where they remain unreached or minimally reached:

  • United Kingdom Unreached 650.000 people
  • United States Unreached 621.000 people
  • Tanzania Unreached 587.000 people
  • Canada Unreached 292.000 people
  • Madagascar Unreached 105.000 people
  • Malawi Unreached 62.000 people
  • Australia Unreached 57.000 people
  • Oman Unreached 56.000 people
  • Kenya Unreached 52.000 people
  • Zambia Unreached 52.000 people
  • Mozambique Unreached 51.000 people
  • Iran Unreached 39.000 people
  • Myanmar (Burma) Unreached 35.000 people
  • South Africa Unreached 35.000 people
  • Bahrain Unreached 33.000 people
  • Malaysia Unreached 33.000 people
  • Uganda Unreached 29.000 people
  • New Zealand Unreached 27.000 people
  • Fiji Minimally reached 25.000 people
  • Portugal Unreached 21.000 people
  • Réunion Unreached 21.000 people
Pray for these 2.9M
Who they are

The Gujarati are a people originally from the Indian state of Gujarat, on India’s northwestern coast, a region with one of the subcontinent’s oldest trading traditions. They speak the Gujarati language and carry an identity forged by centuries of maritime trade with Arabia, Africa and Southeast Asia, which explains why Gujarati communities today are spread across dozens of countries, from the United Kingdom and the United States to Kenya, Tanzania and Mozambique.

Their identity combines attachment to their homeland, religious devotion and a sharp practical sense for business. Among the Gujarati are very diverse communities, such as the Patidars, farmers who became entrepreneurs, the Bhatias and other merchant castes, each with its own place within a society organized by caste and local community. This combination of deep roots and a drive to migrate is one of the most striking traits of the Gujarati people.

History and origin

The region of Gujarat is home to one of South Asia's oldest civilizations: the archaeological site of Lothal, more than three thousand years old, reveals a society already devoted to maritime trade. Over the centuries, Hindu kingdoms, the arrival of Jainism and, later, Islam shaped the region, while Gujarat's ports connected India to Arabia and East Africa.

It was precisely this trading vocation that, from the nineteenth century onward, led Gujarati families to settle in ports and cities of East Africa, and later in the United Kingdom and other parts of the world, forming one of the largest and most successful Indian diasporas to this day.

Where they live
22
Countries
2.9M
World population
CountryShare of the peoplePopulation
United Kingdom Unreached
22,3%
650.000
United States Unreached
21,3%
621.000
Tanzania Unreached
20,1%
587.000
Canada Unreached
10%
292.000
Madagascar Unreached
3,6%
105.000
Malawi Unreached
2,1%
62.000
Australia Unreached
2%
57.000
Oman Unreached
1,9%
56.000
Kenya Unreached
1,8%
52.000
Zambia Unreached
1,8%
52.000
Mozambique Unreached
1,7%
51.000
Iran Unreached
1,3%
39.000
Myanmar (Burma) Unreached
1,2%
35.000
South Africa Unreached
1,2%
35.000
Zimbabwe Partially reached
1,2%
34.000
Bahrain Unreached
1,1%
33.000
Malaysia Unreached
1,1%
33.000
Uganda Unreached
1%
29.000
New Zealand Unreached
0,9%
27.000
Fiji Minimally reached
0,9%
25.000
Portugal Unreached
0,7%
21.000
Réunion Unreached
0,7%
21.000
How they live

Gujarati life revolves around the extended family and the family business: from the small neighborhood shop to the great diamond and textile houses, it is common for generations to work together, with the community’s trust serving as collateral as often as any written contract. Hospitality is highly valued, and Gujarati cuisine, mostly vegetarian and sweeter than in other regions of India, is a symbol of identity as strong as the language itself.

Festivals such as Navratri, dedicated to the Goddess and marked by nights of garba and raas dancing around Hindu devotional themes, bring entire communities together, including in the diaspora, where recreating these celebrations helps keep the connection to Gujarat alive even thousands of miles away.

What they believe

The vast majority of Gujarati are Hindu, with strong devotion to Krishna and other Vaishnavite deities, although Gujarat is also historically one of the most important centers of Jainism in India, with its emphasis on nonviolence, strict vegetarianism and a business ethic of honesty. In some diaspora countries, such as Iran, Malaysia and Oman, part of the Gujarati population is Muslim.

For most, faith is not separate from daily life or business: household rituals, fasting, pilgrimages and principles such as nonviolence guide everything from meals to the running of family businesses, weaving religion, business ethics and ethnic identity into a single fabric.

Religions of the unreached
Hinduism64.95%
Islam30%
Other / Small5%
Christianity0.05%
Language and the Bible

The Gujarati language has had a complete Bible for nearly two centuries: the New Testament was published as early as 1820 by Baptist missionaries based in Serampore, and a reference revision appeared in 1862, serving as the basis for the texts still used today. Despite this long-standing availability, Scripture circulates little among Hindu and Jain Gujarati families, for whom reading the Bible is seen as adopting a faith foreign to their own identity.

Gospel progress among the unreached
Christians (all traditions)1,43%
Evangelicals0,28%
Barriers to the gospel

Being Gujarati is deeply tied to being Hindu or Jain: faith sustains family identity, festivals, business and even standing within the community, so that considering Jesus feels, to many, like abandoning one’s own family and its honor. The strong cohesion of kinship and caste networks, both in Gujarat and in the diaspora, reinforces this social weight, and the near absence of local churches formed by Gujarati believers makes any real contact with the gospel rare.

Needs

Many Gujarati families, even those prosperous in business, carry the weight of rigid religious traditions and constant pressure for material success and standing within the community. There is a great need for genuine Christian community among the Gujarati themselves, for discipleship, and for voices that proclaim the grace of Christ in a culture where personal worth tends to be tied to achievement and status.

Where followers of Jesus of Gujarati background already exist, they often face family and social isolation, and need support to remain firm in their faith without completely severing ties with their own people.

What to pray for
Intercede for this people
For workers who know the Gujarati language and culture and can share the gospel with respect.
For workers who know the Gujarati language and culture and can share the gospel with respect.
For Gujarati believers in Jesus, that they would find community and courage to persevere.
For greater access to and interest in the Bible in Gujarati among Hindu and Jain families.
For the rise of churches formed by Gujarati believers, both in India and in the diaspora countries.
That the love of Christ would reach Gujarati merchants and families without requiring them to abandon their identity.
For dreams, encounters and opportunities that open Gujarati hearts to the gospel.

Pray for Gujarati

Intercede for this people alongside Christians around the world.

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